65% of all U.S. deaths are due to cardiovascular disease (heart attacks, strokes) and cancer.

There are over 175 clinical studies that show that fruits and vegetables prevent cancer. The National Cancer Institute (NCI), as well as other organizations, including the American Medical Association (AMA), American Diabetes Association (ADA), American Heart Association (AHA), and the American Cancer Society (ACS) have suggested that the risk of these diseases is reduced by 50% or more by consuming 7-9 servings of fruits and vegetables and grains every day.

According to researchers at Rutgers University, diet is the cornerstone of preventative medicine and choosing the right foods can cut the risks of some forms of cancer by as much as half.

"It is whole food -- especially fruits and vegetables -- that packs the disease-preventing wallop. That's because they harbor a whole ratatouille of compounds that have never seen the inside of a vitamin bottle for the simple reason that scientists have not, until very recently, even known that they existed, let alone brewed them into pills. These compounds are called 'phytochemicals'."
Sharon Begley, Newsweek, 4/25/94

"Why is eating fruits and vegetables so important to good health? More than 150 studies have shown that people who eat five or more servings of fruits and vegetables a day have shown significantly reduced risk of developing cancer than those who consumed fewer than two servings a day."
National Cancer Institute and Centers for Disease Control

"Cancer is a prominent killer of Americans -- second only to heart disease -- and responsible for more than a half million deaths yearly. The good news is that scientific validation for the protective power of food is accumulating. Empowering people to preserve their health through daily choices puts responsibility in their hands."
Jill E. Stansbury, N.D., Nutrition Science News, 8/99

"A trend that will see continued growth in 2000 is the introduction of foods that promise specific health benefits ... "nutraceuticals" or "functional foods." While these foods may make big promises, there is much research to be done on how they affect health. AICR advises not relying on supplements or specially supplemented foods - they can't give you the complex assortment of nutrients and other substances that whole foods can, not to mention fiber."
American Institute for Cancer Research (AICR)